New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality

October 29, 2018 / Source: News Media Alliance

Since 2012, Viafoura has provided solutions for news publishers in the community management and audience engagement space, counting news media organizations such as GateHouse Media, Advance Local, The Philadelphia Inquirer and Graham Media Group among their clients. Now, they’re taking their idea to the next level with their new product, a suite of tools called Viafoura Conversations, launched in August.

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content, all using innovative AI-powered moderation technology.

Viafoura Conversations takes the coveted community aspect of the big tech platforms and brings it back to the publisher’s site, giving you more insight into what your readers are saying and what they’re interested in through direct interaction, but most importantly, keeping them on your site longer to engage in more of your content. And greater engagement with your content means a greater probability that they will remain loyal subscribers (or convert if they aren’t yet a subscriber).

Read the full article here.