Startup lands plum assignment at the University of Waterloo

January 2, 2019 / Source: The Record

WATERLOO — If increased exposure translates into more sales, a local startup is in for a very good year.

Plum developed a cutting-edge software platform that uses artificial intelligence and industrial-organizational psychology to help companies find the best applicants among the resumés.

With funding from the Build in Canada Innovation program, the University of Waterloo’s co-operative education program is now using Plum to match 20,000 students a year with positions at 7,000 top employers across North America.

“So it is a good reach-out,” said Caitlyn MacGregor, Plum’s co-founder and chief executive officer.

Last June, German software giant SAP invested US$250,000 in Plum. That investment converts to shares after the startup’s next round of financing that MacGregor is currently pursuing.

SAP’s executive-vice president for human resources joins the board at Plum and the company offers the Plum platform in its app store. Sales reps at SAP get compensated for selling Plum.

“It is pretty amazing,” said MacGregor.

Plum now employs 21 people at its offices in Waterloo and is hiring two more. One of the new jobs is to manage the partnerships that flow from the SAP relationship.

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